I would have no hesitation recommending Ruth and Consumer Fluent. Ruth’s passion for the toy industry, her wealth of experience with leading brands and her knowledge of consumer behaviour and how to bring findings to bear from a commercial perspective made her a natural choice to partner with for our first major research project.

A consistent ability to drive profitability based on shopper insights and trade needs. I asked Ruth to begin a business intelligence function which would enable brand managers to understand consumer / shopper behavior thus driving growth opportunities. A superb, disciplined thinker, Ruth is a strong addition to any senior team.

We’re not used to seeing such a thorough understanding of our challenges from an agency.  Together with Bridgethorne, Ruth cut through to the essence of the problem, seeing challenges from our point of view, showing consideration for our customers, our manufacturing constraints and the needs of HQ… It was extraordinary and made her recommendations all the more impressive and actionable.

We’ve been using the insights which you gave us constantly ever since.  Across our business, development of Ricky Zoom cartoon series refers back to those findings and the brand guide which you created.   The use of AI to decode facial expressions and analyse the emotional response to the cartoon, second by second, at a quantitative scale, was something completely new for us, but it went down very well.