The Secret Sauce of Experience
Full Steam Consulting Ltd was officially renamed as Consumer Fluent Group Ltd in 2020, having used “Consumer Fluent” as its trademarked trading name for a few years. When we refer to Consumer Fluent below, we are referring to both Full Steam Consulting and Consumer Fluent projects which emanate from the same legal entity.
Consumer Fluent is an independent research agency and brand consultancy with its own directly contracted clients. It employs associates and sub-contractors for projects based in the UK or internationally. It also occasionally works / has worked as associate consultant, for other companies, most typically with creative design or digital agencies or other brand consultancies (e.g. Candyspace, 1HQ, FST, Fundamentally Children). These are marked ‘AC’ below.
Consumer Fluent is occasionally contracted as principal consultant, to both win a project proposal, to manage the client relationship, conduct the research and deliver strategic recommendations on behalf of another consultancy (e.g. Bridgethorne). This way of working enabled Bridgethorne to double their research business. This distinction is detailed below, labelled ‘PC’.
Because Consumer Fluent is experimental in adapting techniques, pioneering hybrid approaches, we carry the risks of trial and error on our shoulders. We no longer work as principal consultants for other research agencies or consultancies using those uniquely hybrid techniques. We do still partner as associate consultants on projects which require standard, mainstream research methodologies.
Pragmatic, thoughtful, solutions focus
If research reveals a few unpalatable truths in its findings, Ruth is diplomatic but frank with stakeholders. She has been in marketing long enough and knows the commercial realities her clients face well enough, to know she should always be ready with SMART, actionable solutions.
We do not want to add to the pile of research reports already sitting in an archive somewhere, just for the sake of doing a research project. We are happy to review and squeeze insights from the data and research you already hold and then, only if there are any significant knowledge gaps, will we propose any new sources of consumer insight. Depending on the business challenge, the solution could just as likely be found in an off-the-shelf subscription to another agency’s trend tracker or desk research as it is to be a bespoke piece of research carried out by us.