Author: Author Listed

GREEN FINGERS

Playmonster’s My Fairy Garden Objectives of research: to define a winning brand strategy and proposition… which equally meets the needs of USA and UK consumers; with which to establish and lead a distinctive category in play; accelerate brand growth, increasing market share and total category sales; promoting a wholesome, nature loving play pattern for children;…
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CARTOON REACTION

Optimising Kids Entertainment Ricky Zoom TV Series 2 Ricky Zoom is an Entertainment One property Objectives of research: Identify improvements in the content and sequencing of the 2nd series of Ricky Zoom To increase potential for viewer acquisition, repeat viewing and recall Increase prospect of attracting a strong roster of broadcasters and licensees Subsequently grow…
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HOP-ON/OFF TRACKING AND DIAGNOSTICS

Have all the questions, need quick answers? We have “off the shelf services” to readily and cost effectively give you the answers you are looking for. Bespoke studies are ideal for taking on more complex, multi-faceted and multi-stage research projects but when your research objectives are fairly standard, why not take advantage of a cost…
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HOP ON – HOP OFF… Communities

We invite primed and un-primed consumers into our community platforms to join the conversation and to shape brand strategy, with active, synchronous and asynchronous moderation by our researchers and in multiple markets worldwide. Our communities surface current thinking, individually and/or discussed within the community in order to reach consensus. Community members are proactive, motivated and…
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