Author: Author Listed


Segmentation, Category Dynamics, Concept Test…. for Geary’s Bakery Objectives of research: to define a winning brand strategy and proposition; with which to grow the business; increase its profitability; promote the values and accessibility of genuine sourdough bread. What we did: shop safaris in store, accompanying and interviewing shoppers in Aldi, Coop, Sainsburys, Waitrose, to understand…
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Choice Factors
Trade Offs
Need States
Basket Analysis
Value Equations

‘GROW YOUR OWN’ Team Training

Thank you! To the Playmonster UK Sales and Marketing team for their enthusiasm and commitment as they completed 3 days of training Ruth Clement, of Consumer Fluent. STRATEGY PLANNING – PROSPER TRAINING, 2 days PURPOSE – Understanding the mission of your business, the brands within it and its retail customers RESEARCH – Analysing performance, perspective…
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Money Saving Experts

A fall in income will shape shopper behaviour in toys, nursery and other family goods categories for years, to come.