Segmentation, Category Dynamics, Concept Test…. for Geary’s Bakery Objectives of research: to define a winning brand strategy and proposition; with which to grow the business; increase its profitability; promote the values and accessibility of genuine sourdough bread. What we did: shop safaris in store, accompanying and interviewing shoppers in Aldi, Coop, Sainsburys, Waitrose, to understand…
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Choice Factors
Trade Offs
Need States
Basket Analysis
Value Equations
Thank you! To the Playmonster UK Sales and Marketing team for their enthusiasm and commitment as they completed 3 days of training Ruth Clement, of Consumer Fluent. STRATEGY PLANNING – PROSPER TRAINING, 2 days PURPOSE – Understanding the mission of your business, the brands within it and its retail customers RESEARCH – Analysing performance, perspective…
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A fall in income will shape shopper behaviour in toys, nursery and other family goods categories for years, to come.