CASE STUDIES

Trusted partners, happy clients, successful brands

Toys & Games Ravensburger, Playmonster, Spinmaster, Mattel, Fisher Price
Entertainment Licenses Disney, Entertainment One, Warner Media, Nickelodeon
Publishing & Digital Spotify, Anthem, Warner Media, Entertainment One Health & Beauty Beiersdorf, P&G Wella, Boots, Johnson&Johnson, Vicks
FMCG Food & Drinks Burtons Biscuits, English Provender, Ajinomoto, Freixenet, Diageo
Food OOH & Hospitality Costa Coffee, Greggs, Whitbread

What our clients say

I loved working with Ruth. I hope we can work together again soon. Japanese Food Client

When I asked for a bit of research, I didn’t realise it would be so thorough and comprehensive or that the findings would be so well thought through in terms of what the implications are for our business. Food Client

They exceeded our expectations of any agency we’ve worked with before and I think that’s probably down to the origins of the founder. You can tell that she has definitely been faced with the same kinds of brand choices which we face now. Skincare Client

I was convinced that the problem our IP faced was down to kids not liking the product, despite strong viewing figures. Ruth persuaded me to include the gatekeeper – mums – in our research and simulated the retail fixture, to see how decisions are made, what impressions they have when they first see our brand. I’m so glad she intuitively knew it was a shopper issue not a kid consumer one. Entertainment IP Client

I am impressed with the network of partners they have around the world, so that when we say – we need these, these and those countries – 9 out of 10 times it’s not an issue. Add to that the fact that Ruth speaks several languages and it just makes the whole thing work. Design Agency Client

CASE STUDY

Spotify Kids App UX Test

Client: Spotify

Challenge:
To grow subscriptions value, adding trade up revenue from current family subscribers and attracting new users to the Spotify App, resolving several user issues related specifically to kids so that they can enjoy the App safely and with greater autonomy.


Approach: 2 phases of UX testing with kids aged 4-7 – remote unmoderated and moderated tests using LookBack – with recommendations at each stage for iterative development of the App, some elements required in time for launch and others “fast follow” optimisations. 

Results: New Kids App successfully launched to industry aclaim based on its kid friendly user experience, as optmised by our research. Spotify’s stock value has grown by 13% in December 2020, it had added an extra 8,000 songs by March and rolled out across multiple markets.

CASE STUDY

Ricky Zoom Creative Development

Client: Entertainment One, global entertainment corporation.

Challenge
To identify improvements in the content and sequencing of the 2nd series of Ricky Zoom, in order to increase viewer loyalty and attract a strong roster of broadcasters and licensees.  

Approach3 phases of research in UK and USA.
Phase 1 : observation and interviewing of childre aged 3-4 in their home environment.
Phase 2 : in studio focus groups, kids aged 5-7.
Phase 3 : was a uniquely innovative quantitative study using Face Reader technology to add statistical weight to the findings in both markets.


Outcomes: Our recommendations encompassed multiple creative elements of the series from vocabulary to narrative; sound effects, series geography, graphics; the pace, sequence and delivery of plot; to the order of episodes and their impact on comprehension.

We produced a brand guide for production, marketing and consumer products and re-calibrated the proposition.


Results: stronger viewing figures – 1.5m on Nick Junior UK in AW 2019 alone – and audience retention which in turn strengthened the roster of international broadcasters, compelling Milkshake in the UK to get on board and Tomy to become the lead toy licensee. It built confidence around a reviatlised PR and digital marketing campaign.

CASE STUDY

Toonix UX Optimisation Nordics

Client: Warner Media (formerly Turner Broadcasting)

Challenge: To launch a new OTT kids entertainment platform in the Nordics, designed so kids can curate their favourite content from Turner’s main catalogue and through its regional content partnerships.


Approach: 2 phases of research in UK and Denmark, kids aged 3-12, in home and studio.
Phase 1: benchmarked the competitive digital landscape, what works, what doesn’t and tested a basic Beta prototype on which to add essential features.
Phase 2: testing the next stage prototype, navigation, ease of use to curate content, discover new characters and levels of engagement.


Outcomes: Toonix ensures that Warner are keeping up with the trends of kids consumers, continuing ways to engage them in the style and format that kids are capable of fully utilising, regardless of their reading age, and prefer.   

Results: Toonix was succesfully launched and rolled out in the Nordics.

CASE STUDY

English Provender Re-Branding

Client: English Provender Company (EPC) in association with Bridgethorne.

Challenge: An untested redesign of the brand in 2014 led to a drop in retail sales which could not be attributed to loss of distribution. EPC wanted to validate 3 new design options with consumers and shoppers, and to benchmark them against the exisitng brand look.


Approach: Online quantitative concept screener, including sorting exercises, max diff & segmentation, 800 sample.  

Outcomes: revealed 2 designs in joint first place and based on our extensive experience in shopper activation, we could see that only one of these designs would grab shopper attention on shelf. EPC followed our design recommendations and used our segmentation as part of the range sell-in for retailers.


Results: 4% growth in revenue within the first few months of distribution followed by 16% growth in profit as the company recovered the costs of the redesign and shifted its range architecture towards a more cohesive effectively designed, profitable range.

CASE STUDY

Eucerin – For Category Leadership

Beiersdorf (UK) – makers of Nivea in association with Bridgethorne

Challenge:  Competitors were leading the category on several fronts, not least acting as category champions in leading UK retailers and as a result Eucerin was losing traction with the consumer,  visibility on shelf and relevance in its category with the retailer assigned brand adjacencies.   Beiersdorf wanted to reassert its category credentials, understand consumer perception, affinity, touchpoints and influences, and the impact of in store activity.


Approach: 3 phases of research were conducted. 
Phase 1: Accompanied shops with Tobii Eye Tracking to understand the impact at retail of Eucerin alongside the competitor set, the use of navigational cues, placement, impact of signage, packaging design and colour.  We interviewed in store demonstration staff and intercept interviewed recipients of their advice. 
Phase 2: Co-creative consumer sessions to explore new propositions, media and imagery. 
Phase 3: Quantitative segmentation study which both identified the core consumer segment and proximal groups in relation to the brand’s current proposition whilst testing an alternative proposition, imagery, branding, pack designs, signage and range architecture.


Outcomes: Generated confidence and insight to create a new digital campaign and launching innvovations. Retailers have responded by treating Eucerin as the stronger voice in category, influencing Sainsburys to expand their specialist skincare category and Superdrug to create a new Skincare consultation counter.

Results: Eucerin has been a key growth driver in Beiersdorf since recommendations delivered by the research have been implemented.  It has grown at twice the rate of Nivea, 7.5% in 2019.  Eucerin has become the stronger voice in category, influencing Sainsburys to expand their specialist skincare category and Superdrug to create a new Skincare consultation counter.

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