Category: Consumers

connect - engage - inspire

Sharing the cost of R&D

Why start a Consumer Products programme, if they [licensors] insist on making the product unsellable? Just one of the challenges raised by a licensee in response to Toy World Magazine’s recent Licensing Survey. Licensors never intend for product to become unsellable as a result of the approvals process, but they look to licensees to provide…
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Family food habits

There are typically 10 hours between the first meal kids have at home and the last one, from breakfast until dinner… Leaving kids filling up with anything in between that school provides them with, their packed lunch, or the food they buy on route to and from school. A study by Consumer Fluent found that…
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Digital portrait of nations

Not all brands can bring to market apps or video games with which to reach their target consumer. The majority of hours spent by core toy consumers, 3-8 years old, is still, regardless of the wider world of media, on watching content – cartoons, shows, comedies, movies. The main multi-tasking activity, whilst watching TV, for…
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Attention grabbing advertising

53% of pre-teen kids skip TV ads as soon as they appear on screen. YouTube has exacerbated the trend in the UK with 60% of kids skipping ads (68% have access to YouTube). Even preschool kids now know how to skip the ads as they burn through their favourite entertainment, thanks to YouTube.   Return…
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