Category: Consumers

connect - engage - inspire

2020 Vision : 12 insights for Christmas

FOOD: ‘HANGRY’ KIDS On average there are 12 hours between a teenager’s first and last meal eaten at home.  One in five teenagers, aged 12-14, eat their dinner after 7pm, 46% of them having eaten their breakfast and left home for school before 8am.  There’s a 10-hour-gap for younger children too.  Kids fill up with…
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It’s never too late for back up

It’s not too late to boost your pitch to the trade with some real-time insights to increase confidence, distribution and forecasts ready for the next peak season.

Why did Mothercare UK fail?

Whilst internet competition was partly responsible for Mothercare UK’s misfortunes, few retailers will succeed if they manage their customer proposition in silos, each retail channel dealt with within a bubble.

Sharing the cost of R&D

Know your shoppers as well as you know your consumers.
Licensors look to licensees to provide reliably sourced and evidenced insight to support their ideas.

Family food habits

A study by Consumer Fluent found that tweens and teens are constantly finding ways to fuel and graze in the hours in between meals. As many as 12 hours may have lapsed between both home meals.

Digital portrait of nations

Given how advanced online shopping is in the UK, which flourished faster and earlier than any other market, I always thought that UK kids would be the heaviest users of online digital in media, … that is, until I read the latest issue of The Kid Consumer Report.

Attention grabbing advertising

To drive ROI, it’s essential that ads grab kids’ attention in those split seconds before kids reach for the remote or swipe to skip the ads.