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Category: Kids

Staycation = Playnation

We’re about to witness the most widespread staycation in living memory and a diversion of holiday travel expenditure into home entertainment and toys. Who will thrive?

Millennials are in charge of the next generation of kids.

By the time Millennials start a family, most will have never had an Argos catalogue in their own home. The catalogue is dead! Long live virtual shopping!

Polish that pitch!

The first internet encounter for toys is with parents. Unless we test brands and products with parents, how can anyone know …

2020 Vision : 12 insights for Christmas

We’ve compiled 12 insights from the research conducted by Consumer Fluent in 2019.