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FOOD: ‘HANGRY’ KIDS On average there are 12 hours between a teenager’s first and last meal eaten at home. One in five teenagers, aged 12-14, eat their dinner after 7pm, 46% of them having eaten their breakfast and left home for school before 8am. There’s a 10-hour-gap for younger children too. Kids fill up with…
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The research community is “up in arms” about broadcast and social media platforms running fast and loose with the term “research”.
No parent wants to buy something which, it turns out, their child doesn’t want. Only 13% of UK kids use an online wish-list, despite a push to direct traffic to online wish-list tools.
Given how advanced online shopping is in the UK, which flourished faster and earlier than any other market, I always thought that UK kids would be the heaviest users of online digital in media, … that is, until I read the latest issue of The Kid Consumer Report.
To drive ROI, it’s essential that ads grab kids’ attention in those split seconds before kids reach for the remote or swipe to skip the ads.