Millennials are in charge of the next generation of kids.
By the time Millennials start a family, most will have never had an Argos catalogue in their own home.
Category: Media
connect - engage - inspire
2020 Vision : 12 insights for Christmas
We’ve compiled 12 insights from the research conducted by Consumer Fluent in 2019.
Researchers criticise election interviews by media
The research community is “up in arms” with how media is running fast and loose with the term “research”.
The wish-list opportunity
Only 13% of UK kids use an online wish-list, despite a push to direct traffic to online wish-list tools.
Digital portrait of nations
Read the latest issue of The Kid Consumer Report for insights in to digital kids trends in 11 countries
Attention grabbing advertising
To drive ROI, it’s essential that ads grab kids’ attention in those split seconds before kids skip the ads.