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Private Equity Firm to Acquire Michaels Stores

Source: Michaels Michaels Stores are headed for new ownership. The Michaels Companies and funds managed by affiliates of Apollo Global Management Inc. revealed plans for an acquisition that will take Michaels private in a $5 billion deal. The Texas-based arts and crafts retailer made a bigger investment in toys beginning in October 2018 with the…
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Mission: Play! by Mattel Set to Open First Location in Europe Next Year

Mission: Play! by Mattel – Berlin Exterior Concept | Source: Mattel In 2019, it seemed as if the race was on as several toymakers began investing in the live events and experience space. One big area of focus was Family Entertainment Centers (FEC) with both Mattel and Hasbro revealing partnerships to enter the arena. Now,…
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Tonies Expands its Library with the Sleepy Time Collection

Source: Tonies Tonies — the original screen-free audio entertainment system for kids — is expanding its library with the addition of a new Sleepy Time collection for spring. Sleepy Time Tonies (featured on page 90 of the Feb. 2021 issue of the Toy Book) includes a trio of Tonie figures that interact with the Toniebox…
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Accelerating Change: COVID-19 pushes Mattel, Funko, and Others to Pivot and Prevail

The Child arrives at the Mattel Showroom at TFNY 2020 | Source: The Toy Book Everyone can agree that the past year was beyond what anyone could have predicted when the toy industry last gathered at Toy Fair New York (TFNY). While some product samples were missing and the occasional fist or elbow bump came…
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