Millennials are in charge of the next generation of kids.
By the time Millennials start a family, most will have never had an Argos catalogue in their own home.
Category: Parent
connect - engage - inspire
Polish that pitch!
The first internet encounter for toys is with parents. Unless we test brands and products with parents, how can anyone know …
2020 Vision : 12 insights for Christmas
We’ve compiled 12 insights from the research conducted by Consumer Fluent in 2019.
It’s never too late for back up
It’s not too late to boost your pitch to the trade with some real-time insights to increase their confidence in your range.
Why did Mothercare UK fail?
Learning from Mothercare. few retailers will succeed if they operate the brand in channel silos.
Sharing the cost of R&D
Know your shoppers as well as your consumers? Licensors look to licensees to provide reliably sourced shopper insights.
Family food habits
Tweens and teens are constantly finding ways to fuel and graze in the hours in between meals.
The wish-list opportunity
Only 13% of UK kids use an online wish-list, despite a push to direct traffic to online wish-list tools.