Category: Parent

connect - engage - inspire

Staycation = Playnation

So many Zoom calls commence with the same question: how has lockdown been for you?  I hear mixed reviews from my food, toy and entertainment clients.  Some toy clients are thriving with significant growth in home activities such as puzzles and arts/craft kits.  Others have mothballed their marketing campaigns simply because they cannot get enough…
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Planning ahead for the new “normal”

Many researchers, myself included, have turned down projects which involve in person interviewing, ahead of this week’s UK government guidelines on social distancing.  It’s a very fast-moving situation and even as I write this it will change again. A few days ago I returned from Chicago having conducted the last in person research groups I’ll be…
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Don’t all shout at once!

90% of Millennials believe it is up to us – manufacturers, retailers, brand owners and developers – to act responsibly in tackling environmental issues.

Millennials are in charge of the next generation of kids.

By the time Millennials start a family, most will have never had an Argos catalogue in their own home.

Polish that pitch!

The first internet encounter for toys is with parents. Unless we test brands and products with parents, how can anyone know …

2020 Vision : 12 insights for Christmas

We’ve compiled 12 insights from the research conducted by Consumer Fluent in 2019.

It’s never too late for back up

It’s not too late to boost your pitch to the trade with some real-time insights to increase their confidence in your range.

Why did Mothercare UK fail?

Learning from Mothercare. few retailers will succeed if they operate the brand in channel silos.

Sharing the cost of R&D

Know your shoppers as well as your consumers? Licensors look to licensees to provide reliably sourced shopper insights.

Family food habits

Tweens and teens are constantly finding ways to fuel and graze in the hours in between meals.