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Category: Parent

Staycation = Playnation

We’re about to witness the most widespread staycation in living memory and a diversion of holiday travel expenditure into home entertainment and toys. Who will thrive?

Planning ahead for the new “normal”

“Time waits for no man!” And neither do we. We’re more closely connected consumers than ever delivering essential insights to clients.

Environmental Responsibility

90% of Millennials believe it is up to us – manufacturers, retailers – to act tackle environmental issues. Consumers don’t expect to act alone.

Millennials are in charge of the next generation of kids.

By the time Millennials start a family, most will have never had an Argos catalogue in their own home. The catalogue is dead! Long live virtual shopping!