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Why start a Consumer Products programme, if they [licensors] insist on making the product unsellable? Just one of the challenges raised by a licensee in response to Toy World Magazine’s recent Licensing Survey. Licensors never intend for product to become unsellable as a result of the approvals process, but they look to licensees to provide…
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Come and meet us at BLE, STAND F302 in the North Exhibition Hall. We’re right next to the Licensing Theatre so pop in before or after you have listened to the speaker seminars, or at any time during your visit to ExCel. Getting to “yes” with optimised user experiences and digital design. Find out how…
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There are typically 10 hours between the first meal kids have at home and the last one, from breakfast until dinner… Leaving kids filling up with anything in between that school provides them with, their packed lunch, or the food they buy on route to and from school. A study by Consumer Fluent found that…
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Online retail has failed to capture the wish-list opportunity. It’s an ideal means to close the loop from a child wanting a toy to communicating that ‘want’ in to an accurate request for their parent, however, kids are showing their parents what they want on websites, but not searching independently or using online shopping baskets…
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