connect - engage - inspire
Why start a Consumer Products programme, if they [licensors] insist on making the product unsellable? Just one of the challenges raised by a licensee in response to Toy World Magazine’s recent Licensing Survey. Licensors never intend for product to become unsellable as a result of the approvals process, but they look to licensees to provide…
Read more
Come and meet us at BLE, STAND F302 in the North Exhibition Hall. We’re right next to the Licensing Theatre so pop in before or after you have listened to the speaker seminars, or at any time during your visit to ExCel. Getting to “yes” with optimised user experiences and digital design. Find out how…
Read more
Grocery multiples are trialling different models to reduce plastic packaging across various categories around their stores. What is most notable about these trials is that, unless FMCG brands innovate within their category, they risk being eclipsed by unbranded goods, the package free, print free, plastic free alternatives made available by retailers. It’s in this future…
Read more
REDUCE. RECYCLE. REUSE. How can industries and economies reconcile the need to reduce their environmental impact with the compulsion to grow sales, all whilst meeting the expectations of stakeholders? It’s a dilemma which no industries, including toys, can shy away from. No challenge could be bigger than addressing the scale of plastic waste polluting land…
Read more