connect - engage - inspire
So many Zoom calls commence with the same question: how has lockdown been for you? I hear mixed reviews from my food, toy and entertainment clients. Some toy clients are thriving with significant growth in home activities such as puzzles and arts/craft kits. Others have mothballed their marketing campaigns simply because they cannot get enough…
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90% of Millennials believe it is up to us – manufacturers, retailers, brand owners and developers – to act responsibly in tackling environmental issues.
By the time Millennials start a family, most will have never had an Argos catalogue in their own home.
The first internet encounter for toys is with parents. Unless we test brands and products with parents, how can anyone know …
We’ve compiled 12 insights from the research conducted by Consumer Fluent in 2019.
It’s not too late to boost your pitch to the trade with some real-time insights to increase their confidence in your range.
Learning from Mothercare. few retailers will succeed if they operate the brand in channel silos.
Know your shoppers as well as your consumers? Licensors look to licensees to provide reliably sourced shopper insights.
In future, plastic-laden packaged goods will become the eyesore at retail. So who’s trialling what?
How can we reconcile the need to reduce environmental impact with the compulsion to grow sales?