Category: Shoppers

connect - engage - inspire

2020 Vision : 12 insights for Christmas

FOOD: ‘HANGRY’ KIDS On average there are 12 hours between a teenager’s first and last meal eaten at home.  One in five teenagers, aged 12-14, eat their dinner after 7pm, 46% of them having eaten their breakfast and left home for school before 8am.  There’s a 10-hour-gap for younger children too.  Kids fill up with…
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It’s never too late for back up

It’s not too late to boost your pitch to the trade with some real-time insights to increase confidence, distribution and forecasts ready for the next peak season.

Why did Mothercare UK fail?

Whilst internet competition was partly responsible for Mothercare UK’s misfortunes, few retailers will succeed if they manage their customer proposition in silos, each retail channel dealt with within a bubble.

Sharing the cost of R&D

Know your shoppers as well as you know your consumers.
Licensors look to licensees to provide reliably sourced and evidenced insight to support their ideas.

Waitrose drops the plastic

As grocery multiples trial models to reduce plastic in this future landscape plastic-laden packaged goods could become the eyesore at retail.

Plastic Free Toy Packaging

How can we reconcile the need to reduce their environmental impact with the compulsion to grow sales?  It’s a dilemma which no industry can shy away from.

Family food habits

A study by Consumer Fluent found that tweens and teens are constantly finding ways to fuel and graze in the hours in between meals. As many as 12 hours may have lapsed between both home meals.

The wish-list opportunity

No parent wants to buy something which, it turns out, their child doesn’t want. Only 13% of UK kids use an online wish-list, despite a push to direct traffic to online wish-list tools.