Category: Shoppers

connect - engage - inspire

Sharing the cost of R&D

Why start a Consumer Products programme, if they [licensors] insist on making the product unsellable? Just one of the challenges raised by a licensee in response to Toy World Magazine’s recent Licensing Survey. Licensors never intend for product to become unsellable as a result of the approvals process, but they look to licensees to provide…
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BLE Reviews

Come and meet us at BLE, STAND F302 in the North Exhibition Hall.  We’re right next to the Licensing Theatre so pop in before or after you have listened to the speaker seminars, or at any time during your visit to ExCel. Getting to “yes” with optimised user experiences and digital design. Find out how…
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Waitrose drops the plastic

Grocery multiples are trialling different models to reduce plastic packaging across various categories around their stores.  What is most notable about these trials is that, unless FMCG brands innovate within their category, they risk being eclipsed by unbranded goods, the package free, print free, plastic free alternatives made available by retailers.  It’s in this future…
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Plastic Free Toy Packaging

REDUCE.  RECYCLE. REUSE. How can industries and economies reconcile the need to reduce their environmental impact with the compulsion to grow sales, all whilst meeting the expectations of stakeholders?  It’s a dilemma which no industries, including toys, can shy away from. No challenge could be bigger than addressing the scale of plastic waste polluting land…
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Family food habits

There are typically 10 hours between the first meal kids have at home and the last one, from breakfast until dinner… Leaving kids filling up with anything in between that school provides them with, their packed lunch, or the food they buy on route to and from school. A study by Consumer Fluent found that…
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The wish-list opportunity

Online retail has failed to capture the wish-list opportunity. It’s an ideal means to close the loop from a child wanting a toy to communicating that ‘want’ in to an accurate request for their parent, however, kids are showing their parents what they want on websites, but not searching independently or using online shopping baskets…
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