Category: Toys

connect - engage - inspire

Sharing the cost of R&D

Why start a Consumer Products programme, if they [licensors] insist on making the product unsellable? Just one of the challenges raised by a licensee in response to Toy World Magazine’s recent Licensing Survey. Licensors never intend for product to become unsellable as a result of the approvals process, but they look to licensees to provide…
Read more

Plastic Free Toy Packaging

REDUCE.  RECYCLE. REUSE. How can industries and economies reconcile the need to reduce their environmental impact with the compulsion to grow sales, all whilst meeting the expectations of stakeholders?  It’s a dilemma which no industries, including toys, can shy away from. No challenge could be bigger than addressing the scale of plastic waste polluting land…
Read more

The wish-list opportunity

Online retail has failed to capture the wish-list opportunity. It’s an ideal means to close the loop from a child wanting a toy to communicating that ‘want’ in to an accurate request for their parent, however, kids are showing their parents what they want on websites, but not searching independently or using online shopping baskets…
Read more