Category: Toys

connect - engage - inspire

Staycation = Playnation

So many Zoom calls commence with the same question: how has lockdown been for you?  I hear mixed reviews from my food, toy and entertainment clients.  Some toy clients are thriving with significant growth in home activities such as puzzles and arts/craft kits.  Others have mothballed their marketing campaigns simply because they cannot get enough…
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Don’t all shout at once!

90% of Millennials believe it is up to us – manufacturers, retailers, brand owners and developers – to act responsibly in tackling environmental issues.

Millennials are in charge of the next generation of kids.

By the time Millennials start a family, most will have never had an Argos catalogue in their own home.

Polish that pitch!

The first internet encounter for toys is with parents. Unless we test brands and products with parents, how can anyone know …

It’s never too late for back up

It’s not too late to boost your pitch to the trade with some real-time insights to increase their confidence in your range.

Why did Mothercare UK fail?

Learning from Mothercare. few retailers will succeed if they operate the brand in channel silos.

Sharing the cost of R&D

Know your shoppers as well as your consumers? Licensors look to licensees to provide reliably sourced shopper insights.

Plastic Free Toy Packaging

How can we reconcile the need to reduce environmental impact with the compulsion to grow sales? 

The wish-list opportunity

Only 13% of UK kids use an online wish-list, despite a push to direct traffic to online wish-list tools.