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Category: Toys

Staycation = Playnation

We’re about to witness the most widespread staycation in living memory and a diversion of holiday travel expenditure into home entertainment and toys. Who will thrive?

Environmental Responsibility

90% of Millennials believe it is up to us – manufacturers, retailers – to act tackle environmental issues. Consumers don’t expect to act alone.

Millennials are in charge of the next generation of kids.

By the time Millennials start a family, most will have never had an Argos catalogue in their own home. The catalogue is dead! Long live virtual shopping!

Polish that pitch!

The first internet encounter for toys is with parents. Unless we test brands and products with parents, how can anyone know …