Insights

connect - engage - inspire

Meet me at the Fair!

I will be at London Toy Fair between January 21st and 23rd. I’m at Spielwarenmesse in Nuremberg January 29th and 30th. I’ll be speaking at the NEC Spring Fair on Sunday 2nd February, in the Inspiring Retail Stage, at 12.10 about consumer trends and toy predictions, and then again at the Party Playground Stage at…
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Millennials are in charge of the next generation of kids.

By the time Millennials start a family, most will have never had an Argos catalogue in their own home.

Polish that pitch!

The first internet encounter for toys is with parents. Unless we test brands and products with parents, how can anyone know …

2020 Vision : 12 insights for Christmas

We’ve compiled 12 insights from the research conducted by Consumer Fluent in 2019.

It’s never too late for back up

It’s not too late to boost your pitch to the trade with some real-time insights to increase their confidence in your range.

Researchers criticise election interviews by media

The research community is “up in arms” with how media is running fast and loose with the term “research”.

Why did Mothercare UK fail?

Learning from Mothercare. few retailers will succeed if they operate the brand in channel silos.

Sharing the cost of R&D

Know your shoppers as well as your consumers? Licensors look to licensees to provide reliably sourced shopper insights.

Waitrose drops the plastic

In future, plastic-laden packaged goods will become the eyesore at retail. So who’s trialling what?

Plastic Free Toy Packaging

How can we reconcile the need to reduce environmental impact with the compulsion to grow sales?