connect - engage - inspire

Planning ahead for the new “normal”

Many researchers, myself included, have turned down projects which involve in person interviewing, ahead of this week’s UK government guidelines on social distancing.  It’s a very fast-moving situation and even as I write this it will change again. A few days ago I returned from Chicago having conducted the last in person research groups I’ll be…
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Staycation = Playnation

So many Zoom calls commence with the same question: how has lockdown been for you?  I hear mixed reviews from my food, toy and entertainment clients.  Some toy clients are thriving with significant growth in home activities such as puzzles and arts/craft kits.  Others have mothballed their marketing campaigns simply because they cannot get enough…
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Don’t all shout at once!

90% of Millennials believe it is up to us – manufacturers, retailers, brand owners and developers – to act responsibly in tackling environmental issues.

Millennials are in charge of the next generation of kids.

By the time Millennials start a family, most will have never had an Argos catalogue in their own home.