Insights

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Planning ahead for the new “normal”

Many researchers, myself included, have turned down projects which involve in person interviewing, ahead of this week’s UK government guidelines on social distancing.  It’s a very fast-moving situation and even as I write this it will change again. A few days ago I returned from Chicago having conducted the last in person research groups I’ll be…
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Staycation = Playnation

So many Zoom calls commence with the same question: how has lockdown been for you?  I hear mixed reviews from my food, toy and entertainment clients.  Some toy clients are thriving with significant growth in home activities such as puzzles and arts/craft kits.  Others have mothballed their marketing campaigns simply because they cannot get enough…
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Don’t all shout at once!

90% of Millennials believe it is up to us – manufacturers, retailers, brand owners and developers – to act responsibly in tackling environmental issues.

Millennials are in charge of the next generation of kids.

By the time Millennials start a family, most will have never had an Argos catalogue in their own home.