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INSIGHTS

LEGO marks ten years of NINJAGO brand with new products and collabs

11 Legacy sets will launch throughout 2021 – six with a limited edition golden ninja minifigure – while Hype unveils first collaboration for the brand. LEGO is celebrating a decade of its NINJAGO brand with the launch of a LEGO retail exclusive set, key collaborations and a nostalgic look back at some of the theme’s…
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License Connection adds Allie the Ellie to roster

Art Wise appoints License Connection as licensing agent in Europe for the preschool brand. License Connection has been appointed the licensing agent for Europe for the new preschool brand from Art Wise, Allie the Ellie. Created by Ellen Langendam – a Dutch creator, art director and art teacher – the brand follows Allie on her…
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Drew Barrymore spreads The Happy News on her TV show

There is something very right about spreading good news right now, and if you have the endorsement of a top actress who happens to have her own TV show to do it, with true conviction, all the better. And, if it has a positive knock-on effect on greeting card sales as well as the human…
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Mango to expand its brand into homeware

Fashion retailer will launch its first homeware collection in April. Spanish fashion retailer Mango is expanding its brand with the launch of its first homeware collection in April. The collection will draw inspiration from Mediterranean lifestyle and culture, reported Fashion United. It will include bed linen, duvet covers, cushions, blankets, towels, bathroves, candles and mikados.…
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