NEWS

HOP ON – HOP OFF… Communities

We invite primed and un-primed consumers into our community platforms to join the conversation and to shape brand strategy, with active, synchronous and asynchronous moderation by our researchers and in multiple markets worldwide. Our communities surface current thinking, individually and/or discussed within the community in order to reach consensus. Community members are proactive, motivated and…
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SYSTEM 1 – HOW WE SHOP

See, Touch, Feel, Do
System 1
Shop Safaris
Sensory Testing
Play Lab

AGES AND STAGES

Objectives of Research: U&A and segmentation studies are a great solution, building from scratch or refreshing your foundational knowledge. Keep it simple and focussed, built firstly on real conversations with consumers and shoppers in situ where purchase decisions will be made, before then scripting the study to establish scale and significance of the things you’ve…
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DIGITAL NATIVES

… with Kidz Global Objectives of project: In 2018, Philippe asked Ruth to relaunch The Kid Consumer subscription tracker, to meet the needs of companies operating in the kids sector. The tracker was reconfigured to be: more affordable to run and subscribe to; better streamlined; fielded more frequently; reflecting more accurately kids lives based on…
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