London, UK
+ Valencia | Berlin | Chicago | Lyons



Brand KPI’s
Web Analytics
Sales Reporting
Category Analysis
Action Dashboards


Acquisition Funnel
Conversion Rates
Marketing ROI
Basket Share


Winners & Bleeders
Space & Distribution
Inventory & Supply
Promotional ROI
Category Share

Insights on Demand

We’re in the insights business.  That doesn’t mean we churn out volumes of data.  The value of data lies in how well and continuously it is distilled into insights you can confidently act on, how effectively it drives rapid response that’s the best response to fast changing events. We design systems and processes to curate and deliver insights on demand which are easy to navigate and interpret,  readily available to your organisation… right insights, right people, right time.




Insights you can act on

When data looks like a mountain to climb it’s tempting to ditch the stats and follow gut instincts. That’s OK … until things go wrong and nobody knows why. We create reporting tools to help you distil data into key insights that trigger SMART responses and wise decisions.

Analytical ToolsData AuditsReport BuildsCuration

Focus on what matters…

Fans are vanity, sales are sanity.  Without conversion there is no ROI but we can’t optimise what we don’t measure… so we create the easy-to-use tools for you to track, test and learn.

Digital AuditsConversion AnalyticsCustomer Journey

Finger on the pulse

We synthesise research – trends, experiences, eco-systems, habits, beliefs and behaviours – with your brand’s performance data. Our clients’ have more confidence than ever in how they’re investing to grow their brands.

Social ListeningForecasting ModelsVolume Metrics

Happy Clients make Happy Analysts

Don’t take our word for it – here’s what our clients say:

Marketing Manager

Boys Toys Div

Ruth is effortlessly able to distil reams of complex data into those ‘light bulb nuggets’ to guide business strategy. Ruth’s voice is one of considered, rigorous, insight but always rooted in actionable recommendations rather than dry numbers.

Head of Global Brand

Costa Coffee

She immediately understood our business works and what our data and insight needs were. She overhauled our KPI  trackers, in 24 markets. It has increased my confidence in decisions the company is making based on proper insights and reliable fact.


Brand Trends

Ruth single handedly set up the entire report which we subscribe to, on behalf of Kidz Global.  I really appreciate how she just gets what we need and undertakes to deliver it.  Great data, even better insights which consider the implications for us, all in a flexible online portal.

No more data mountains!  Let’s get going.