Ravensburger’s Gravitrax and 3D Puzzles
Escape Puzzles, leading license line-up, and GraviTrax’s natural phenomenon
2021 will see Ravensburger launch over 200 new products, building on a portfolio that has delivered strong growth throughout the last year.
New additions to the award-winning GraviTrax interactive track system will continue to provide a multitude of ways to challenge Gravitraxers. Building on the successful launch of GraviTrax PRO, there are many new adrenaline-fuelled additions in 2021. These include bigger, even more impressive sets and lots more add-ons to continue to thrill existing GraviTrax fans, as well as encourage new kids into this unique, action-packed system.
An innovative and engaging advertising creative is also set to roll out, which will showcase this dynamic range at its very best.
Elsewhere, and a raft of new puzzles will join the children’s jigsaw portfolio, many of which have been commissioned by Ravensburger’s UK-based product development team. Leading licenses such as Gigantosaurus, Super Mario, Bluey, Cocomelon and Baby Shark join the company’s line up, as well as puzzles celebrating much anticipated movies such as Minions: The Rise of Gru, Disney’s Raya & The Last Dragon and Paw Patrol, the Movie.
Ravensburger’s generic children’s puzzles have seen extremely positive growth especially on My First Puzzles. This range is a great introduction to puzzles and feature themes highlighted in the Dept of Education’s Early Years Foundation Stage guidelines.
Ravensburger’s adult puzzle portfolio is continuing to go from strength to strength with the company maintaining the number one spot according to NPD data.
With impressive growth demonstrated in 2020, Ravensburger’s market leading 3D puzzle range will benefit from new additions during 2021. 2020 saw the launch of the Lamborghini Huracan, one of Ravensburger’s most successful 3D puzzle launches to date. There will be a spotlight on the supercar fleet and new impressive buildings will launch too.
A packaging refresh across the range delivers a fresh look and strong standout, with clear product benefit communication. For Spring, get ready to see the much-loved 3D Minions puzzles and strong generic 3D puzzles bringing new news.