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Consumer Fluent’s team of research professionals and strategists come from client side positions and agency experience.  We listen to the commercial issues facing clients, explore the existing data and hypotheses you hold, to better determine the approach we will take to deliver the full scope of commercially applicable and actionable insights.


Consumer Fluent consultants start with listening to consumer, shopper and customer needs.  We take the insights and strategy implications which are surfaced, help you to develop and plan your brand, license and retail strategies in respons, from marketing to brand design, digital content, product development to category management and strategic account planning.


Consumer Fluent is a UK based company with global reach, with its own panel of UK family shoppers and a panel of industry experts.  We conduct qualitative and quantitative research in multiple markets, time-zones and languages.  We provide insights for our clients kids media usage, their lifestyle, attitudes, habits and influences.  


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Founder & Director

80% of Consumer Fluent projects originate from repeat business, won based on our clients’ prior experience working with us, or from referrals by them to others, especially within the toy and character entertainment industries. My clients know my work ethos, the quality of the insights I generate and the actionable nature of them in answering strategic (and tactical) challenges. 

Ruth Clement

Insight & Strategy Director, Founder 

My career divides almost equally in to two parts – 15 years spent client side in brand development, category management and licensing – and 15 years in consumer and shopper research, both client side and, since 2013, as a consultant and founder of Consumer Fluent. This balance of experience gives me a clear perspective on how insightful and rigorously tested research must be, so that businesses can be confident in the decisions they make. It also shapes the recommendations I provide, having considered the strategic and commercial ramifications of them for my clients’ businesses and partners.

My passion for research was reignited during my time as Business Unit Leader for Fisher Price, the leading Infant-Preschool toys and nursery brand. Leading a team of product planners, account managers, trade marketers, brand managers and finance, I wanted to bring consumers and shoppers in to the heart of our decision making. I went on to create the Market Research and Brand Strategy Department at Mattel, leading EMEA thought leadership projects, and serving all the core brand business units – Girls, Boys and Fisher Price, and the licensing team. Prior to joining Mattel in 1999, I was a Category Marketing Manager at Wella and a Brand Marketing Manager at Burtons Biscuits. I have also acted as Global Insight Director for Costa Coffee and Shopper Insight Director for Bridgethorne.

I provide continuous training for my researchers to acquire the techniques and high standards for which Consumer Fluent is renown. An AQR & MRS trained professional researcher, experienced in using play therapy techniques in kids focus groups, co-creative workshops, and highly skilled in decoding shopper behaviour, I also harness the power of AI and quantitative techniques, am a practitioner in Tobii Eye Tracking and AI Facial Expression Coding, various online user testing tools, scripting and coding online surveys and creating their host portals across multiple software providers.