How to select the best data source…
Syndicated reports are often a good way to generate that contextual knowledge and to keep track of the constant state of change in consumer lives, particularly if the insight department’s budget is limited, even more so, if you are looking for a cost effectively way to monitor trends across multiple markets.
Syndicated global reporting replaces the burden of desk research, of trying to reconcile variable methodologies, question phrasing, seasonal variations and sample profiles between countries and across different survey sources. In some instances, subscribers can even add bespoke questions, similar to an omnibus study.
Syndicated reports are a good solution, if you seek…
foundation knowledge about consumers, shoppers or a market at minimum cost;
a specific sample scale and frequency for deeper analysis or tracking;
to benchmark trends in your market across multiple markets or regions;
the neutrality of a research source one step removed from your internal stakeholders.
Considerations when choosing a syndicated intelligence report.
BIGGER IS NOT ALWAYS BETTER
SOURCE INDEPENDENCE & CREDENTIALS MATTER
CUSTOMISATION & PERSONAL SERVICE ENGAGE
HARVEST ONLY WHAT YOU NEED – CONTINUOUS DATA CAN BE A BURDEN
A critique of syndicated reports in kids media, digital, social, brand trends, influences and daily lives
I’ve compared some of the commercial suppliers of syndicated reports available in the UK market and, in the case of Kidz Global reports, in 41 other markets too. It is not meant to be exhaustive so please let me know if I have missed any which you feel deliver on the criteria I’ve applied below, or contact me if you would like assistance in finding the right solution for you.