The Challenge Kidz Global ‘s kids lifestyle, consumption and media subscription report – The Kid Consumer – had taken 2nd place to its main brand tracker (Brand Trends) and over time had lost subscribers. Competitors were beginning to encroach the kids intelligence market and so, on Consumer Fluent’s advice, Kidz Global decided to act to…
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The Challenge We identified a gap for Costa Coffee in the ‘indulgent cold drinks’ demand space. So we set about designing a new range which satisfies consumer desires to indulge and personalise their drinks, suitable to launch across 21 markets, from UK to UAE, Europe, Africa and Middle East. The Approach The success of this…
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The Challenge A competitor was in the driving seat, acting as category thought leader, providing the UK’s #1 retailer with a category vision, determining which brands to include and where to place them. Eucerin found itself on the back foot and less favourably located within the newly re-framed category of “expert skincare”. It was losing…
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The Challenge Mionetto was losing share in a fragmented UK prosecco category, and was at risk of losing distribution. The UK brand team hypothesised that it lacked clear differentiation or premium cues. We needed to prove or disprove this hypothesis and get to the root causes of the brand’s weakening performance in order to develop…
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