Consumer Fluency = Knowledge & Power
To give consumers a voice in the heart of business, signposting opportunities and de-risking investment.
A complete range of qualitative and quantitative techniques that connect you with your consumers.
Provide insights to enable brand builders to foresee and understand consumer reaction to the concepts they devise and decisions they make.
AT YOUR SERVICE
Every client is given a secure access area on our platform to view, customise, comment and share data dashboards, research reports and strategy development tools.
REAL LIFE – REAL TIME
IN HOME OR IN STORE
UX / USER TESTING
VIDEO & PHOTO DIARY
INTERACTIVE – ITERATIVE
HEAT MAP JOURNEYS
AGILE APP RESEARCH
AT SCALE – PREDICTIVE
CONCEPT SCR F EENERS
To give brand builders back their time to think and plan, empowering them to discover breakthrough ideas and put the best strategies into motion.
Our expertise and experience as senior professionals in sales, marketing, insight and category are at your disposal to answer hypotheses, solve problems and build resources.
We create a structured approach to strategy planning, and empower employees through training in data analysis, confidence and application. We also offer interim resources to support implementation and change.
AT YOUR SERVICE
Our clients have access to our multi-source, easy to use business intelligence and insight tools which flow seamlessly into daily decision-making and strategic planning.
SIZE OF OPPORTUNITY
PRICING & PROMOTION
OBJECTIVES BY KPI
NEW MARKET ENTRY
LICENSE & FRANCHISE
Global and Family Perspectives
Over 50 years combined experience in family, youth and kids brands. In addition to core brands, we work extensively with entertainment licensors and licensees.
What they say about Ruth and Consumer Fluent
Head of Marketing and Sales
I would have no hesitation recommending Ruth and Consumer Fluent. Ruth’s passion for the toy industry, her wealth of experience with leading brands and her knowledge of consumer behaviour and how to bring findings to bear from a commercial perspective made her a natural choice to partner with for our first major research project.
General Manager Mattel (formerly)
A consistent ability to drive profitability based on shopper insights and trade needs. I asked Ruth to begin a business intelligence function which would enable brand managers to understand consumer / shopper behavior thus driving growth opportunities. A superb, disciplined thinker, Ruth is a strong addition to any senior team.
Brand Marketing Team, Eucerin
We’re not used to seeing such a thorough understanding of our challenges from an agency. Together with Bridgethorne, Ruth cut through to the essence of the problem, seeing challenges from our point of view, showing consideration for our customers, our manufacturing constraints and the needs of HQ… It was extraordinary and made her recommendations all the more impressive and actionable.
Global Brand Strategy Team
We’ve been using the insights which you gave us constantly ever since. Across our business, development of Ricky Zoom cartoon series refers back to those findings and the brand guide which you created. The use of AI to decode facial expressions and analyse the emotional response to the cartoon, second by second, at a quantitative scale, was something completely new for us, but it went down very well.