COUNTRIES
family brands
SATISFACTION
Consumer Fluency = Knowledge & Power
Knowledge
… generates confidence and certainty in our choices.
OUR PURPOSE
To give consumers a voice in the heart of business, signposting opportunities and de-risking investment.
HOW?
A complete range of qualitative and quantitative techniques that connect you with your consumers.
OUR SERVICE
Provide insights to enable brand builders to foresee and understand consumer reaction to the concepts they devise and decisions they make.
AT YOUR SERVICE
Every client is given a secure access area on our platform to view, customise, comment and share data dashboards, research reports and strategy development tools.
REAL LIFE – REAL TIME
ACCOMPANIED SHOPS
ETHNOGRAPHY
WEB TRACKING
ONLINE INTERCEPTS
SENSORY TESTING
IN HOME OR IN STORE
UX / USER TESTING
PLAY OBSERVATION
VIDEO & PHOTO DIARY
INTERACTIVE – ITERATIVE
DYNAMIC COMMUNITIES
CONCEPT SCREENERS
FOCUS GROUPS
CO-CREATIVE GROUPS
DRAG’N’DROP SURVEYS
SIMULATED SHELF
HEAT MAP JOURNEYS
ASSET HIGHLIGHTER
AGILE APP RESEARCH
AT SCALE – PREDICTIVE
FUNNEL TRACKERS
CONSUMER TRENDS
SHOPPER STUDIES
SEGMENTATION
PRICE EVALUATION
NPS DRIVERS
AD TESTING
CONCEPT SCR F EENERS
EYE TRACKING
Power
Strategy is… choosing what not to do, whilst creating a state of readiness for the things we should do instead
OUR PURPOSE
To give brand builders back their time to think and plan, empowering them to discover breakthrough ideas and put the best strategies into motion.
HOW?
Our expertise and experience as senior professionals in sales, marketing, insight and category are at your disposal to answer hypotheses, solve problems and build resources.
OUR SERVICE
We create a structured approach to strategy planning, and empower employees through training in data analysis, confidence and application. We also offer interim resources to support implementation and change.
AT YOUR SERVICE
Our clients have access to our multi-source, easy to use business intelligence and insight tools which flow seamlessly into daily decision-making and strategic planning.
PROPOSITION
SIZE OF OPPORTUNITY
FEASIBILITY STUDY
SWOT ANALYSIS
BRAND MISSION
CATEGORY ROLE
ENDURING USP
RESILIANT VALUE
RELIABLE ROCE
ACTIVATION
AUDIENCE PROFILING
CREATIVE DESIGN
ADVERTISING ASSETS
DIGITAL STRATEGY
MEDIA STRATEGY
CHANNEL STRATEGY
RANGE ARCHITECTURE
PRICING & PROMOTION
EXPANSION
OBJECTIVES BY KPI
AUDIENCE TRACKING
NEW SEGMENTATION
NEW MARKET ENTRY
LICENSE & FRANCHISE
NEW CATEGORIES
CHANNEL EXPANSION
RETAILER PARTNERSHIPS
Global and Family Perspectives
Over 50 years combined experience in family, youth and kids brands. In addition to core brands, we work extensively with entertainment licensors and licensees.
Multi-lingual global practitioners
Operating in 20 international markets including: UK, Europe, USA, Canada, Brazil, Mexico, Australia, ZA, China, Japan, UAE
Kids branding & research specialists
80% of our projects involve brands which revolve around the family, researching kids as young as 3 and engaging teens too

Who we’ve worked with











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What they say about Ruth and Consumer Fluent

David Lubliner
Head of Marketing and Sales
I would have no hesitation recommending Ruth and Consumer Fluent. Ruth’s passion for the toy industry, her wealth of experience with leading brands and her knowledge of consumer behaviour and how to bring findings to bear from a commercial perspective made her a natural choice to partner with for our first major research project.
![mattel_logo-296x300[1]](https://consumerfluent.com/wp-content/uploads/2019/04/mattel_logo-296x3001.jpg)
Gene Murtha
General Manager Mattel (formerly)
A consistent ability to drive profitability based on shopper insights and trade needs. I asked Ruth to begin a business intelligence function which would enable brand managers to understand consumer / shopper behavior thus driving growth opportunities. A superb, disciplined thinker, Ruth is a strong addition to any senior team.

Brand Marketing Team, Eucerin
We’re not used to seeing such a thorough understanding of our challenges from an agency. Together with Bridgethorne, Ruth cut through to the essence of the problem, seeing challenges from our point of view, showing consideration for our customers, our manufacturing constraints and the needs of HQ… It was extraordinary and made her recommendations all the more impressive and actionable.

Global Brand Strategy Team
We’ve been using the insights which you gave us constantly ever since. Across our business, development of Ricky Zoom cartoon series refers back to those findings and the brand guide which you created. The use of AI to decode facial expressions and analyse the emotional response to the cartoon, second by second, at a quantitative scale, was something completely new for us, but it went down very well.
Case Studies
SUSTAINABILITY IN ACTION
Segmentation, Brand Funnel, Purchase Drivers, Brand Imagery, Trade Offs for Melissa & Doug Objectives of research: to define the consumer SWOT for this brand in the UK and German market;[…]
Read moreTRADE OFFS, ELASTICITY & CONVERSION
See, Touch, Feel, Do
System 1
Shop Safaris
Sensory Testing
Play Lab
READY MEALS
Segmentation, Category Dynamics, Concept and Taste Tests, Market Evaluation…. for Ajinomoto Objectives of research: to define a winning brand strategy and proposition for the UK market; and develop a bring[…]
Read more