Insight – Research – Strategy
We combine insight and brand consultancy with market research services, working with brand owners to overcome existing challenges, design programmes for change, develop insight-led strategy.
We understand the complexities brand owners face. As former marketers and category leaders, we’ve overcome similar challenges, engaged stakeholders, solved problems, managed risk and delivered growth.
By re-connecting brand owners with their consumers, providing meaningful insight and strategic thinking, we help them to create a lasting competitive advantage and work to embed insights into the culture of their organisation.
insights delivered
consumer connections
international markets
Consumer Research
A mixed-method agency deploying 30 years of expertise in qualititative and quantitative research to identify and correlate Systems 1 and 2 behaviours in home and in store, with usage, attitudes, experiences and perceptions.
TRACKING
Brand Funnel | Brand Equity
Market Share
Shopper Metrics
Competitor Analyses
MMM | Comms Tracking
Promo Effectiveness
DEVELOPMENT
Brand Health | DNA
Demand Spaces | U&As
Purchase Decision Trees
Price-Range Architecture
Brand Visual Assets
Category Re-framing
Equity | Claims | USP
INNOVATION
Consumer Trends
Gap Analyses
Category Vision
Feasibility | Priority Matrix
Concept Testing
Concept Co-creation
Launch Strategy & Monitoring
TARGETING
Segmentation
Pen Portraits
Journeys & Touchpoints
Shopper Activation
Social Media Monitor
Media Usage
Creative Testing
Insight & Strategy
We’ll bring a fresh perspective, extracting new and meaningful insights from your data and working closely with key stakeholders to define their implications. We apply a rigorous strategic framework to evaluate options under review, highlighting risks and how to mitigate them, and readying your teams to embrace change.
WORKSHOPS & IMMERSIONS
Ideation & Insight Workshops
Embedded Knowledge Pathways
Strategy Planning Facilitation
Innovation Safaris
Meet Your Consumer
WAYS OF WORKING
Insights & Strategy Training
Understanding Data Training
Presentation Skills Training
Coaching & Mentoring
Removing Silos, Building BUTs
INSIGHT AUDITS
Data Squeeze & Synthesise
Insight Gaps & Data Sourcing
Locating the data ‘Blind Spot’
Building an Insight Hub
Creating a facts-first culture
SPECIAL PROJECTS
License or acquisition?
Portfolio or single brand hero?
New market entry
New category definition
Launch or not launch decisions
Our Work
INNOVATION PIPELINES | CATEGORY VISION | BRAND DEVELOPMENT | CONCEPT SCREENING |
CONSUMER SEGMENTATION | GAP ANALYSES | CREATIVE DESIGN & CONTENT | DEMAND SPACES |
PRICING & VALUE PERCEPTION | FUNNEL & EQUITY TRACKING | CONSUMER TRENDS | STATE OF THE NATION
Tracking Studies – kid consumers
The Challenge Kidz Global ‘s kids lifestyle, consumption and media subscription report – The Kid Consumer – had taken 2nd place to its main brand tracker (Brand Trends) and over[…]
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Innovation with cold beverages
The Challenge We identified a gap for Costa Coffee in the ‘indulgent cold drinks’ demand space. So we set about designing a new range which satisfies consumer desires to indulge[…]
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Category Vision in skincare
The Challenge A competitor was in the driving seat, acting as category thought leader, providing the UK’s #1 retailer with a category vision, determining which brands to include and where[…]
Read moreOur Work: Toys & Entertainment
Our Work: Food, Beverage, Beauty
CONTACT US
FIND OUT HOW BECOMING CONSUMER FLUENT CAN HELP YOUR BRANDS GROW
The Consumer Fluent Team
Consumer Fluent secures the best talent and complimentary skills tailored to answer your specific questions, working with a network of subject matter experts, specialists in research and brand development.
Ruth Clement
Research Specialist, Insight Consultant
CFL Founder
Ruth enjoyed a long successful brand marketing and category career before becoming a research specialist and insights consultant. She helps brand owners see their brands through the consumer lens. Being Consumer Fluent involves bringing consumers into the heart of business planning.
Richard Leonard
Client Director
Business Intelligence
Richard has had a stellar career in the data industry, having worked with data sector leaders such as Experian and Dun & Bradstreet. He’s our go-to data expert, putting rigour into evaluating the size of prize for our clients, risk analyses and priority matrices. He’s also a brilliant trainer and coach.
Associates Team
Research Specialists, Brand & Category
We have a core group of regular associates. Sam keeps us focussed with his extensive experience in Qual research, story telling & training. Associates are picked based on their specific areas of specialism according to project needs, from UX and CX to kids, qual and quant techniques.