INSIGHT
identifies why & what brands grow
STRATEGY
determines how your brand will grow
ACTION
makes growth a deliverable
CONSUMER FLUENT services
Expert research and analysis, senior brand leadership experience, practical and hands-on across
21 internationall markets
The ROI of our services
When our clients succeed we succeed. And they are succeeding. They’re building on their successes, seeing growth in profit, share and turnover. Knowing the role which our insights have played in that success gives us huge satisfaction and means we are the go-to consultancy when new market opportunities, new ideas or dilemmas need to be explored.
Listening to our clients and engaging their prospective, lapsed or current consumers in the process of finding out what works, what doesn’t and what they don’t know that they don’t know.
Whilst some triggers and barriers which shape shopper and consumer behaviour are immediately apparent to them, much of it isn’t. Behavioural data doesn’t lie but close observation reveals so much more than is consciously apparent and the subsconscience drives behaviour more than any rational thinking ever could.
Services in Summary
UNDERSTAND BEHAVIOUR
Analyse:
Market Perfomance
Consumer Trends
Segmentations
includes understanding barriers to market, competitor impact, alignment to consumer / shopper needs
GATHER PERSPECTIVES
Explore:
Consumer U&As
Hierarchy of Needs
Satisfaction & drivers
includes ethnography, sensory & user testing, quantitative studies & qualitative research & co-creation
APPLY THE SIGNIFICANT
Strategise:
Workshops & Training
Resource Gap Analysis
KPI Tracking Tools
includes PROSPER & data confidence training, strategic planning workshops, cross functional engagement
