London, UK
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Success Pivots on The Power to Influence Consumers


The Power to Influence

We help companies to become fluent in the wants, needs and behaviours of their target consumers, to align and leverage their strengths in order to create, nurture and grow powerful brands.

Consumer Fluency begins with bringing the voice of the consumer to the heart of your business.

Deeper Engagement, Higher Rewards

At a time when company resources are stretched, distribution is challenging and you need to be more certain than ever of Return on Investment, our agency is helping clients to strengthen customer relationships, increase engagement with consumers and secure profitable growth.

Discover what triggers shoppers to pick, click and buy, how to win their hearts and minds and drive profitable growth for you and your customers.

Thinking and Acting Globally 

Our multi-linguist consultants have experience operating in over 20 international markets, and are ready to advise you on how to enter, grow and lead in mature and emerging markets.  Talk to Ruth and Gail about how to expand and consolidate your brands internationally.

Kids and Family Expertise

The Consumer Fluent Group have over 50 years experience in Kids, Youth and Young Family markets.  Our researchers specialise in child-friendly research techniques and track kid consumer trends globally.  Sectors we work in range from lunchbox snacks, teatime and dinners to toys, video games, publishing, character licensing, animation and apps.  


Family Brands

Fact Based

Happy Clients make a Happy Agency

90% of our business comes from returning clients & referrals

Find out More…

What’s on our minds…

LEGO marks ten years of NINJAGO brand with new products and collabs

11 Legacy sets will launch throughout 2021 – six with a limited edition golden ninja minifigure – while Hype unveils first collaboration for the brand. LEGO is celebrating a decade[…]

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License Connection adds Allie the Ellie to roster

Art Wise appoints License Connection as licensing agent in Europe for the preschool brand. License Connection has been appointed the licensing agent for Europe for the new preschool brand from[…]

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Drew Barrymore spreads The Happy News on her TV show

There is something very right about spreading good news right now, and if you have the endorsement of a top actress who happens to have her own TV show to[…]

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Get in touch! It will only take a minute

Our Lead Consultants

In addition to the main team, Ruth employs best-in-field specialists and associates for each project, aligned with the “Consumer Fluent” ethos, methods and approach.  Our experienced, flexible, on-demand Marketing & Category Directors are as ambitious as you are for your business to flourish.  They have proven successes of their own and provide a cost-effective way to tap into top tier expertise.  Our researchers are agile pioneering masters in their field.

Ruth Clement

Director, Founder
Research, Strategy, Performance


Gail Leonard

Market Entry Strategist

Plus Associates:
Nicola P – child expert 
Katherine K – recruitment
Clotilde M – EU markets
Asa M
 – Nordics
Deng Li – SE Asia, China

Our Support Team

Category Growth & Analysis

Plus Support Team:
Sales Analysts
Script Coders
Retail Specialists
Mentors – Trainers