brings out the best in brands
We engage with and are inspired by consumers to bring out the best in brands, in their design, innovation, availability, affordability and value.
We combine extensive experience in marketing, sales and category management with deep rooted research expertise, unearthing the consumer insights and developing the strategies which will unlock your brand’s growth, empowering you with the skills, resources and tools to realise your objectives.
Who else knows that fluent brands grow faster?
Good research yields actionable insights
4 principles of insight which form our thinking…
Gather perspectives – multiple sources, synthesised, distilled
Understand behaviour – both System 1 and System 2
Identify trends – past performance, future trajectories
Add context & significance – driving forces of market and category
Consumer Fluent research connects you with your consumer. We evaluate, segment and track your audience, their influences and touchpoints along the path to purchase. We test, learn and surface consumer responses to your current brand, new ideas and innovation. Every opportunity to succeed relies on a brand’s ability to grab and hold consumer attention, be it on a shelf, a screen or a page.
The data we source, generate and analyse for you extracts the key actionable insights, providng you with the confidence to know the scale of the opportunity, the risks, benefits and ROI on which to focus resources.
Enhance consumer and shopper experiences, knowing how they interact with you digitally, at the physical shelf, on-the-go or in home.
Become consumer fluent so you can predict and pre-empt the ‘what comes next‘ in consumer and shopper trends to stay ahead of the rest.
HIGHER RETURNS – ROI
Robust evidence and insights de-risk your investment decisions, in product development, license and sales negotiations and marketing
data to focus on what matters most
Continuous or Ad Hoc: dip in or out of our quantitative studies to track, test and learn whenever you need to.
Easy to Use Dashboards: so you can see position, direction, benchmarks and significance at a glance.
Clear Metrics: we simplify and synthesise multiple data types in to easy to interpret and apply KPI’s.
Multi media: Fans are vanity – sales are sanity. Track your conversion ratings to understand the real ROI.
The value of data is in how well it is curated and how easily it can be manipulated to yield the simplest yet most informative measures. A step further is to use it in predictive analytics to fully appreciate the consequences of inaction and action on sales, market share, the return on investment, supply chain management and customer satisfaction.
Past performance analysis helps to confidently predict the future. We create the tools for our clients to self-serve.
Sales reporting & analysis
Category & market analysis
Brand KPI trackers
Evaluate ROI & uplifts
Track online traffic & SEO
Dashboards, winners & bleeders
We add transparency in reporting so that the right conclusions are drawn and better forecasting ensues.
Winners & bleeders
Space & distribution
Inventory & supply
Promotional uplift & ROI
Category share of space
We monitor the shopper journey and our brand funnel through data to evaluate the most effective activation.
Conversion & abandon rates
Loyalty & retention tracking
Share of shelf
“The essence of strategy is in choosing what not to do”
Michael Port (5 Forces)
Our 3 principles of strategy:
Always base strategy on evidence and insight.
Make sure that it aligns with your defined purpose.
Underpin it with SMART objectives and the tools to enable.
As independent experts, we’re entrusted to surface and assess truths, give a fresh perspective and facilitate strategy development with our clients. That approach is a 7 step process to strategy development. We call it…PROSPER
PROSPER : for Marketing, Sales, Commercial Strategy.
7 Ps or 5 Cs
Proposition & USP
Identity, Personality, DNA
Category Role & Placement
Creative, Media & Audience
Diversification & Innovation
Segmentation & Lifecycle
Category Vision & Management
Strategic Account Partnerships
D2C & Retail Operations
Depth, Breadth of Distribution
Merchandising & Placement
Packaging Formats & DPP
Integrated Omni Channel
Price / Margin Negotiation
New Distribution Channels
New Market Entry
Licensing – Franchise
ROCE – Cost Control
Brand Portolio Management
A state of readiness …
means having strong processes in place and the right skills and mindset to enable your team to grow brands fluently.
Integral to the PROSPER strategy development process (and training) is ‘E’ for Enablers. Consumer Fluent’s service is comprehensive, delivering end-to-end enablement.
Empowering your team … pass it on!
Consumer Fuent (CFL) consultants and associates have trained, mentored and coached indivual members and entire teams on how to operate with excellence in their fields, be it Sales, Marketing or Research.
Individuals who participate in CFL Training emerge equipped with immediately actionable skills and a progressive toolkit to develop further in their everyday professional development.
Most of our work stems from an ongoing partnership with clients, marketing professionals, sales and trading directors, creative agencies, who appreciate the superb quality of our work, the insights, ethos and expertise we bring, and the commercial practicality of the recommednations we make.
Here’s a sample…
Don’t take our word for it – here’s what our clients say
I don’t think I’d expected to receive such a thorough assessment of the brand and output. It’s not what I am used to with agencies. Seeing the challenges from our point of view, our customers’ buying teams, even manufacturing and Head Office!
Head of UK Brand, EUCERIN
We’re using the insights which you gave us every single day. All the development of Ricky Zoom is based on those findings and the brand guide you created is used right across the business.
VP Marketing, ENTERTAINMENT ONE
Global and Family Perspectives
Our team at Consumer Fluent have over 50 years experience, combined, in family, youth and kids brands. Our researchers specialise in child friendly techniques and track kid consumer and family shopper trends globally. In addition to core brands, we work extensively with entertainment licensors and licensees both to develop IP and to create the consumer products which capture their spirit.