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Drew Barrymore spreads The Happy News on her TV show

There is something very right about spreading good news right now, and if you have the endorsement of a top actress who happens to have her own TV show to do it, with true conviction, all the better. And, if it has a positive knock-on effect on greeting card sales as well as the human…
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Poetic Brands adds Percy the Park Keeper to children’s offer

Apparel licensee secures deal with The Point.1888 for the heritage literary brand. Poetic Brands is continuing to build up its portfolio of properties for its baby, childrenswear and accessories division – securing a deal for evergreen property, Percy the Park Keeper. The company will create a collection including babywear, layette and baby accessories such as…
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Marvel takes the wraps off ‘Marvel Must Haves’ initiative

52-week campaign features releases of product inspired by new Marvel Studios series on Disney+, starting with WandaVision. Marvel fans will be able to look forward to a full year of new Marvel Studios inspired-product reveals spanning toys, games, books, apparel, home décor and more. Mirroring Marvel Studios’ upcoming Disney+ series roll outs, Marvel Must Haves…
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NEWS FEED
LEGO marks ten years of NINJAGO brand with new products and collabs
11 Legacy sets will launch throughout 2021 – six with a limited edition golden ninja minifigure – while Hype unveils first collaboration for the brand. LEGO is celebrating a decade of its NINJAGO brand with the launch of a LEGO retail exclusive set, key collaborations and a nostalgic look...
Published on: 2021-01-15
Source: Licensing Source
License Connection adds Allie the Ellie to roster
Art Wise appoints License Connection as licensing agent in Europe for the preschool brand. License Connection has been appointed the licensing agent for Europe for the new preschool brand from Art Wise, Allie the Ellie. Created by Ellen Langendam – a Dutch creator, art director and art teacher –...
Published on: 2021-01-15
Source: Licensing Source
Drew Barrymore spreads The Happy News on her TV show
There is something very right about spreading good news right now, and if you have the endorsement of a top actress who happens to have her own TV show to do it, with true conviction, all the better. And, if it has a positive knock-on effect on greeting card...
Published on: 2021-01-15
Source: Licensing Source
Mango to expand its brand into homeware
Fashion retailer will launch its first homeware collection in April. Spanish fashion retailer Mango is expanding its brand with the launch of its first homeware collection in April. The collection will draw inspiration from Mediterranean lifestyle and culture, reported Fashion United. It will include bed linen, duvet covers, cushions,...
Published on: 2021-01-15
Source: Licensing Source
Disney nuiMOs micro plush heading to Europe this month
Popular plush characters will be available for the first time in Europe and US from January 19. Europe is set to be introduced to Disney nuiMOs later this month – miniature plush with outfits and accessories which have already proved a hit in Japan. Since originally launching at Disney...
Published on: 2021-01-15
Source: Licensing Source
News extra: More licensing news from this week
Including Silvergate Media marking the opening of the world’s biggest Octonauts attraction in Shanghai. Source rounds up more news from the licensing industry across the globe from the week. Silvergate Media has unveiled the world’s biggest Octonauts attraction at Merlin Entertainment’s Changfeng Ocean World in Shanghai, part of the...
Published on: 2021-01-15
Source: Licensing Source
Poetic Brands adds Percy the Park Keeper to children’s offer
Apparel licensee secures deal with The Point.1888 for the heritage literary brand. Poetic Brands is continuing to build up its portfolio of properties for its baby, childrenswear and accessories division – securing a deal for evergreen property, Percy the Park Keeper. The company will create a collection including babywear,...
Published on: 2021-01-14
Source: Licensing Source
Marvel takes the wraps off ‘Marvel Must Haves’ initiative
52-week campaign features releases of product inspired by new Marvel Studios series on Disney+, starting with WandaVision. Marvel fans will be able to look forward to a full year of new Marvel Studios inspired-product reveals spanning toys, games, books, apparel, home décor and more. Mirroring Marvel Studios’ upcoming Disney+...
Published on: 2021-01-14
Source: Licensing Source
Winners revealed for Licensing International Asian Awards 2020
This year’s awards were held virtually, featuring 64 nominees across 13 categories. The winners of the Licensing International Asian Awards 2020 have been revealed. This year’s awards – which usually take place during Hong Kong International Licensing Show – were celebrated virtually and featured 64 nominees across 13 categories....
Published on: 2021-01-14
Source: Licensing Source
Tops of 2020: Nielsen Streaming Unwrapped
2020 has been branded with an assortment of labels and titles, but from a media perspective, it was a truly transitional year for streaming video. Here's a recap of the most watched original shows, acquired content, and movies on streaming platforms....
Published on: 2021-01-12
Source: Nielsen
Earn Your Pet Product’s Place in a Retailer’s Assortment Using Data
Data on your pet product’s revenue growth potential and impact on basket size can help you convince retailers to include it in their assortment....
Published on: 2021-01-11
Source: Nielsen
Store Shifting: Unlocking Insight With Data Science
Convinced that huge levels of COVID-driven FMCG growth in many countries were masking a larger, fundamental change, a team of Nielsen data scientists dug into the data to understand the nuances underneath the broader retail data. And they were right....
Published on: 2021-01-06
Source: Nielsen
The Future of Video Gaming Is Bright—Even as Real Experiences Return
Branded crossover events, virtual concerts and celebrity influencer participations all fueled a video game groundswell that shows no signs of receding—even as the COVID-19 vaccine promises to allow people to once again be with each other IRL....
Published on: 2021-01-06
Source: Nielsen
Three Ways Data Can Help You Develop a Pet Product That Sells
Pet product manufacturers can innovate effectively by using data to understand consumer demographics, purchasing behavior and sales drivers....
Published on: 2021-01-06
Source: Nielsen
Mastering the Digital Shelf: How E-Commerce Insights Help Pet Manufacturers
Identifying online and in-store growth opportunities based on consumer behaviors, trends and competitor analysis is key to increasing pet product sales...
Published on: 2021-01-05
Source: Nielsen
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