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SUSTAINABILITY IN ACTION

Segmentation, Brand Funnel, Purchase Drivers, Brand Imagery, Trade Offs for Melissa & Doug Objectives of research: to define the consumer SWOT for this brand in the UK and German market;[…]

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TRADE OFFS, ELASTICITY & CONVERSION

See, Touch, Feel, Do
System 1
Shop Safaris
Sensory Testing
Play Lab

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READY MEALS

Segmentation, Category Dynamics, Concept and Taste Tests, Market Evaluation…. for Ajinomoto Objectives of research: to define a winning brand strategy and proposition for the UK market; and develop a bring[…]

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