STRATEGY

The essence of strategy is in choosing what not to do”

Michael Port (5 Forces)


Our 3 principles of strategy:

Always base strategy on evidence and insight.
Make sure that it aligns with your defined purpose.
Underpin it with SMART objectives and the tools to enable


As independent experts, we’re entrusted to surface and assess truths, give a fresh perspective and facilitate strategy development with our clients.  That approach is a 7 step process to strategy development.  We call it…
PROSPER 


PROSPER : for Marketing, Sales, Commercial Strategy.

MARKETING STRATEGY

7 Ps or 5 CsProposition & USP
Identity, Personality, DNA
Brand, Licensing

Category Role & Placement
Creative,  Media & Audience
Range Architecture
Diversification & Innovation
Segmentation & Lifecycle

SALES STRATEGY

Category Vision & Management
Strategic Account Partnerships
D2C & Retail Operations
Depth, Breadth of Distribution
Merchandising & Placement
Packaging Formats & DPP
Integrated Omni Channel 
Price / Margin Negotiation
New Distribution Channels

COMMERCIAL STRATEGY

New Market Entry
Strategic Partnerships
Acquisitions
Licensing – Franchise
ROCE – Cost Control

Brand Portolio Management
Product Diversification
Profitability Mix

PROSPER

Purpose
the ultimate mission
_______________________

Research
situational insights
Options
feasibility and returns 
_______________________

Strategy
defined, aligned, focus
Planning
SMART objectives
________________________

Enablers
resources, skills, tools
Reflection
post evaluation, check & balances


Our Work

PROSPER Training

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Workshops

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Recommendations

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