“The essence of strategy is in choosing what not to do”
Michael Port (5 Forces)
Our 3 principles of strategy:
Always base strategy on evidence and insight.
Make sure that it aligns with your defined purpose.
Underpin it with SMART objectives and the tools to enable.
We’re entrusted to re-assess established thinking, bring a fresh perspective and formulate brand strategy alongside our clients. That approach is a 7 step process to strategy development. We call it…PROSPER
Pricing & Promotions
Fast Follow Development
Objectives by KPI
Managing the Funnel
New Market Entry
Licensing & Franchise
Creating a state of readiness…
With growth acceleration comes the need for resources, skills and the mindset to be ready and in place, to continue to plan ahead whilst circumstances and the context in which your brands operate undergo rapid change.