FAQs

Which markets do you operate in?

We’re a multi-lingual team with partnerships on several continents around the world, so we’re able to expand from the current base of 21 countries to many, many more, depending on your requirements.

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QUANTITATIVE STUDIES

UK, USA, Australia
Spain, France, Germany, Italy, Poland, Netherlands, Belgium, Czech Rep, Nordics, Turkey
South Africa, Morocco, India, UAE
Brazil, Argentina, Mexico
Japan, China

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QUALITATIVE STUDIES

UK, USA, Australia
Spain, France, Germany, Italy, Poland, Netherlands, Belgium, Nordics
South Africa, Morocco, UAE
Brazil, Chile
Japan

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REMOTE USER TESTING

UK, USA, Australia
Spain, France, Germany, Italy, Poland, Netherlands, Belgium, Nordics

Which clients have you worked with?

We work with clients across multiple sectors.  Some clients commission us to fully integrate our resources with theirs, as interim support staff on client premises; other clients commission us on ‘single stage’ projects, typically research; and others on ‘multiple stage’, end-to-end projects which incorporate Research, Strategy, Performance plus Training to embed new skills with which to implement change. 

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Toys, Entertainment, Games, Apps

Many of these clients seek our expertise in the kids sector, as highly experienced and accomplished researchers with children and having worked client-side  in licensing too.

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Food, Drinks, FMCG Grocery

From highly perishable goods to processed and less frequent consumables, ambient, frozen, fresh and chilled, we tackle your challenges fully appreciating JIT supply.

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Food & Drinks Service (OOH)

Originates from our extensive experience with Costa Coffee and on-trade drinks suppliers such as Diageo, Matthew Clarke Gaymers.

How have you interviewed consumers during Covid?

We’ve simply increased use of some of the fantastic methodologies which we already use and introduced a few extra features to deepen participant engagement, transferring many UX methods to focus groups and interviews.

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Video Interviewing

We’ve conducted as many video interviews as we would normally conduct face to face.  We may not be able to run accompanied shops in store but we can conduct them online with screen shares, a blend of survey interviews, heat maps and break out sessions, all of which cumulatively create brilliant insights.

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User Testing Tools

We’ve been using UX software tools across a wider range of interview types, and not always to test User Experiences on apps and websites.  UX tools can enrichen all manner of research, from category evaluations, competitor benchmarking to the impact of creative designs.

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Video Diaries

Video interviewing does give us a window into the world of consumers and tasked well, consumers can independently create their own compelling accounts of their lifestyles, needs, attitudes and behaviours, adding realism with story telling insights to complement most quantitative studies.

Why are you called “Consumer Fluent”?

The best way to become fluent in a language is through seamless integration into the lives of other people, tuning into their words and intonations.  Fluency in itself is a state of ease in articulate communication, the ability to exchange information, ideas, thoughts fluidly.  To connect, engage and inspire.

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CUSTOMERS

We could have chosen to call ourselves “Customer Fluent” because we absolutely do connect, engage and inspire retail customers.  We speak their language as fluently as we speak yours.

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DEMAND

We could have included the word ‘demand’ in our name because communication is more than words… it’s data and metrics, the outcome of your marketing investment, the levers you pull.

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CONSUMERS

However demand depends on consumers.  Customers rely on them too.  There’s no getting away from the fact that all roads lead back – via brands, retailers and shoppers – to the consumer… .

Can you help is with our business challenge?

There’s no “one size fits all” approach.  Every brief is different and each client is unique.  The best answer we can give is:

Yes, very probably we can… but let’s talk it through first and find the best means to respond to your challenge.

RESEARCH

Shopper
Consumer
Retailer
User
Adult
Child
Digital
Physical

Research

STRATEGY

Optimising Brands
Range Architecture
Value Engineering
Content & Digital
Innovation Pipeline
Category Strategy
ONO Channel Strategy
New Market Entry

Strategy

PERFORMANCE

Brand Tracking KPI’s
Sales Reporting
Web Analytics
Category Analysis
Acquisition, Conversion
Market & Basket
Marketing, Promotion ROI
Space, Inventory & Distribution

Performance