Good research yields actionable insights

5 principles of insight which form our thinking…

Gather perspectives – multiple sources, synthesised, distilled
Understand behaviour – both System 1 and System 2
Identify trends – past performance, future trajectories
Overlay context – driving forces of market and category
Highlight significance – implications of action versus inaction

Consumer Fluent research connects you with your consumer.  We evaluate, segment and track your audience, their influences and touchpoints along the path to purchase.  
We test, learn and surface consumer responses to your current brand, new ideas and innovation.  Every opportunity to succeed relies on a brand’s ability to grab and hold consumer attention, be it on a shelf, a screen or a page.  

The data we source, generate and analyse for you extracts the key actionable insights, providng you with the confidence to know the scale of the opportunity, the risks, benefits and ROI on which to focus resources. 

insights inspire great brands….


Enhance consumer and shopper experiences, knowing how they interact with you digitally, at the physical shelf, on-the-go or in home.


Become consumer fluent so you can predict and pre-empt the ‘what comes next‘ in consumer and shopper trends to stay ahead of the rest.


Robust evidence and insights de-risk your investment decisions, in product development, license and sales negotiations and marketing.

Our research connects brands to consumers and shoppers

Qualitative & Quantitative

Human Observation
Eye Tracking
Facial Coding
System 1 Analysis

In Person Interviews
Quantitative Surveys
Co-Creative Sessions
Product Testing

Synchronous UX/CRX
Asynchronous UX/CRX
Click Path Analytics
Online Intercepts

Our Work – Qualitative and Quantitative Research

Quantitative – segmentation

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Quantitative – concept screeners

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Quantitative – Trends & KPIS

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Digital User & UX

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Eye Tracking for System 1

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Interviews & Intercepts

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Co-creative & Iterative Groups

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Ethnography & in-home tests

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Shopper Journeys

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Upstream – Downstream 
Family Influence

Kids are key to purchase decision making for the family, whether it’s a family food shop, technology, a holiday or, of course, toys.

Increasingly their influence is greatest away from the shop floor and involves less locational memory.

Whether new toy lines last two seasons or ten, you’ll want your brands to have the power to influence and convert shoppers and kids fast, wherever the first encounter occurs.

Shopper Research

We discover what happens when shoppers first encounter your brand, track their path to purchase and factors which will determine their purchase decision, from the rational criteria they apply (System2) to the biases and heuristics which subconsciously prime them (System1).  We segment shoppers to dig deeper and study, the impact of branding, packaging, category placement, pricing, promotions and point of sale.

Brand proposition & USP
Packaging design
Price range architecture
Promotional programmes
Physical shelf and E-Commerce  Digital assets and SEO
Conversion (CRO) and EPOS data
Segmentation Studies

Child’s Play

We see the world through kids eyes and vary our approach according to the age and stage of development of the kids involved. The dynamics of peers and siblings enrich our findings as do opportunities for kids to problem solve and collaborate.

Parents downstream are guided by what their kids upstream play with, talk about, watch, see and desire. We focus on what makes brands memorable to kids so that they can request them and what helps parents to accurately recall and decide for the brand when they encounter it at retail.

Brand and IP propositions / USP
Brand and IP visual design
Physical and digital play UX
Content and Ad testing Play typology and segmentation
Brand KPI’s, trends and influences

Our Brand  Trackers
focus on what matters most

Continuous or Ad Hoc: dip in or out of our quantitative studies to track, test and learn whenever you need to.

Easy to Use Dashboards:
so you can see position, direction,  benchmarks and significance at a glance.

Clear Metrics: we simplify and synthesise multiple data types in to easy to interpret and apply KPI’s.

Multi media:
Fans are vanity – sales are sanity.  Track your conversion ratings to understand the real ROI.

Managing Continuous Data

The value of data is in how well it is curated and how easily it can be manipulated to yield the simplest yet most informative measures.  A step further is to use it in predictive analytics to fully appreciate the consequences of inaction and action on sales, market share, the return on investment, supply chain management and customer satisfaction.


Past performance analysis helps to confidently predict the future.  We create the tools for our clients to self-serve.

Sales reporting & analysis
Category & market analysis
Brand KPI trackers
Evaluate ROI & uplifts
Track online traffic & SEO
Dashboards, winners & bleeders


We add transparency in reporting so that the right conclusions are drawn and better forecasting ensues.

Winners & bleeders
Space & distribution
Inventory & supply
Promotional uplift & ROI
Category share of space
Competitor benchmarking


We monitor the shopper journey and our brand funnel through data to evaluate the most effective activation.

Acquisition funnels
Conversion & abandon rates
Loyalty & retention tracking
Basket analysis
Share of shelf
Marketing ROI

What our clients say


The insights which came back have been incredibly valuable to us. Had we not chosen and had the benefit of Ruth’s expertise, I am not sure that we would have realised or known the impact of kids developmental stages on digital design. I sought her out to work together in my next company.
SENIOR PRODUCT LEAD, Entertainment Corp

Ruth used a method I hadn’t even come across before in kids research and to extremely powerful effect.  I didn’t even know you could test content in that way. I don’t think anyone else is yet but experimenting & pioneering is typical of her. It opened my eyes to what’s possible as we develop new animation.
VP Marketing, Entertainment Corp

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