Good research yields actionable insights
5 principles of insight which form our thinking…
Gather perspectives – multiple sources, synthesised, distilled
Understand behaviour – both System 1 and System 2
Identify trends – past performance, future trajectories
Overlay context – driving forces of market and category
Highlight significance – implications of action versus inaction
Consumer Fluent research connects you with your consumer. We evaluate, segment and track your audience, their influences and touchpoints along the path to purchase. We test, learn and surface consumer responses to your current brand, new ideas and innovation. Every opportunity to succeed relies on a brand’s ability to grab and hold consumer attention, be it on a shelf, a screen or a page.
The data we source, generate and analyse for you extracts the key actionable insights, providng you with the confidence to know the scale of the opportunity, the risks, benefits and ROI on which to focus resources.
Enhance consumer and shopper experiences, knowing how they interact with you digitally, at the physical shelf, on-the-go or in home.
Become consumer fluent so you can predict and pre-empt the ‘what comes next‘ in consumer and shopper trends to stay ahead of the rest.
HIGHER RETURNS . ROI
Robust evidence and insights de-risk your investment decisions, in product development, license and sales negotiations and marketing.
We discover what happens when shoppers first encounter your brand, track their path to purchase and factors which will determine their purchase decision, from the rational criteria they apply (System2) to the biases and heuristics which subconsciously prime them (System1). We segment shoppers to dig deeper and study, the impact of branding, packaging, category placement, pricing, promotions and point of sale.
Brand proposition & USP
Price range architecture
Physical shelf and E-Commerce
Digital assets and SEO
Conversion (CRO) and EPOS data
Managing Continuous Data
The value of data is in how well it is curated and how easily it can be manipulated to yield the simplest yet most informative measures. A step further is to use it in predictive analytics to fully appreciate the consequences of inaction and action on sales, market share, the return on investment, supply chain management and customer satisfaction.
Past performance analysis helps to confidently predict the future. We create the tools for our clients to self-serve.
Sales reporting & analysis
Category & market analysis
Brand KPI trackers
Evaluate ROI & uplifts
Track online traffic & SEO
Dashboards, winners & bleeders
We add transparency in reporting so that the right conclusions are drawn and better forecasting ensues.
Winners & bleeders
Space & distribution
Inventory & supply
Promotional uplift & ROI
Category share of space
We monitor the shopper journey and our brand funnel through data to evaluate the most effective activation.
Conversion & abandon rates
Loyalty & retention tracking
Share of shelf
The insights which came back have been incredibly valuable to us. Had we not chosen and had the benefit of Ruth’s expertise, I am not sure that we would have realised or known the impact of kids developmental stages on digital design. I sought her out to work together in my next company.
SENIOR PRODUCT LEAD, Entertainment Corp
Ruth used a method I hadn’t even come across before in kids research and to extremely powerful effect. I didn’t even know you could test content in that way. I don’t think anyone else is yet but experimenting & pioneering is typical of her. It opened my eyes to what’s possible as we develop new animation.
VP Marketing, Entertainment Corp