Actions speak louder than words … Most tracking studies report that in the UK the vast majority of adults believe that every individual has a responsibility to act sustainably and that they would like to do more themselves (90-95% depending on which study1 you read). Fulfilling that responsibility is hindered partly by confusion with around…
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Segmentation, Brand Funnel, Purchase Drivers, Brand Imagery, Trade Offs for Melissa & Doug Objectives of research: to define the consumer SWOT for this brand in the UK and German market; and identify its most compelling brand proposition in each distinct market; meeting consumer needs, shopping occasions and missions; reflecting the role of this brand amidst…
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Playmonster’s My Fairy Garden Objectives of research: to define a winning brand strategy and proposition… which equally meets the needs of USA and UK consumers; with which to establish and lead a distinctive category in play; accelerate brand growth, increasing market share and total category sales; promoting a wholesome, nature loving play pattern for children;…
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Segmentation, Category Dynamics, Concept Test…. for Geary’s Bakery Objectives of research: to define a winning brand strategy and proposition; with which to grow the business; increase its profitability; promote the values and accessibility of genuine sourdough bread. What we did: shop safaris in store, accompanying and interviewing shoppers in Aldi, Coop, Sainsburys, Waitrose, to understand…
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