Segmentation, Brand Funnel, Purchase Drivers, Brand Imagery, Trade Offs for Melissa & Doug Objectives of research: to define the consumer SWOT for this brand in the UK and German market; and identify its most compelling brand proposition in each distinct market; meeting consumer needs, shopping occasions and missions; reflecting the role of this brand amidst…
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See, Touch, Feel, Do
System 1
Shop Safaris
Sensory Testing
Play Lab
Segmentation, Category Dynamics, Concept and Taste Tests, Market Evaluation…. for Ajinomoto Objectives of research: to define a winning brand strategy and proposition for the UK market; and develop a bring to market category and channel strategy; meeting consumer needs, shopping occasions and missions; with a fully tested and optimised range of frozen ready meals to…
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Beiersdorf Skincare Research into category definition, role, merchandising, brand impact Objectives of research: to define the skincare category which Eucerin could grow; define and reassert Eucerin’s unique role in category; improve visibility, navigation, and share of shelf; clarify the brand’s USP, RTB and EMY; identify the style, tone and assets which embody the brand. What…
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