Category: TRADE OFFS

Sustainability and the “say-do” gap

Actions speak louder than words … Most tracking studies report that in the UK the vast majority of adults believe that every individual has a responsibility to act sustainably and that they would like to do more themselves (90-95% depending on which study1 you read).  Fulfilling that responsibility is hindered partly by confusion with around…
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Segmentation, Brand Funnel, Purchase Drivers, Brand Imagery, Trade Offs for Melissa & Doug Objectives of research: to define the consumer SWOT for this brand in the UK and German market; and identify its most compelling brand proposition in each distinct market; meeting consumer needs, shopping occasions and missions; reflecting the role of this brand amidst…
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See, Touch, Feel, Do
System 1
Shop Safaris
Sensory Testing
Play Lab


Segmentation, Category Dynamics, Concept and Taste Tests, Market Evaluation…. for Ajinomoto Objectives of research: to define a winning brand strategy and proposition for the UK market; and develop a bring to market category and channel strategy; meeting consumer needs, shopping occasions and missions; with a fully tested and optimised range of frozen ready meals to…
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