Category: TRADE OFFS

SUSTAINABILITY IN ACTION

Segmentation, Brand Funnel, Purchase Drivers, Brand Imagery, Trade Offs for Melissa & Doug Objectives of research: to define the consumer SWOT for this brand in the UK and German market; and identify its most compelling brand proposition in each distinct market; meeting consumer needs, shopping occasions and missions; reflecting the role of this brand amidst…
Read more

TRADE OFFS, ELASTICITY & CONVERSION

See, Touch, Feel, Do
System 1
Shop Safaris
Sensory Testing
Play Lab

READY MEALS

Segmentation, Category Dynamics, Concept and Taste Tests, Market Evaluation…. for Ajinomoto Objectives of research: to define a winning brand strategy and proposition for the UK market; and develop a bring to market category and channel strategy; meeting consumer needs, shopping occasions and missions; with a fully tested and optimised range of frozen ready meals to…
Read more