Category: INSIGHTS

Sustainability and the “say-do” gap

Actions speak louder than words … Most tracking studies report that in the UK the vast majority of adults believe that every individual has a responsibility to act sustainably and that they would like to do more themselves (90-95% depending on which study1 you read).  Fulfilling that responsibility is hindered partly by confusion with around…
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Money Saving Experts

A fall in income will shape shopper behaviour in toys, nursery and other family goods categories for years, to come.

Is a Baby Boom on the way?

It’s the “rate of conception”, i.e. pregnancy which tells the true story. It doesn’t point to the Baby Boom media are promising.

Planning ahead for the new “normal”

“Time waits for no man!” Neither do we. We’re as closely connected consumers as ever delivering essential insights.