Objectives of Research: U&A and segmentation studies are a great solution, building from scratch or refreshing your foundational knowledge. Keep it simple and focussed, built firstly on real conversations with consumers and shoppers in situ where purchase decisions will be made, before then scripting the study to establish scale and significance of the things you’ve…
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… with Kidz Global Objectives of project: In 2018, Philippe asked Ruth to relaunch The Kid Consumer subscription tracker, to meet the needs of companies operating in the kids sector. The tracker was reconfigured to be: more affordable to run and subscribe to; better streamlined; fielded more frequently; reflecting more accurately kids lives based on…
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Segmentation, Category Dynamics, Concept Test…. for Geary’s Bakery Objectives of research: to define a winning brand strategy and proposition; with which to grow the business; increase its profitability; promote the values and accessibility of genuine sourdough bread. What we did: shop safaris in store, accompanying and interviewing shoppers in Aldi, Coop, Sainsburys, Waitrose, to understand…
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