One of the rules of insight is the “Actuals” rule – actual place, actual time, actual reason. Shop safaris borrow that rule to discover what happens “in situ” when shoppers encounter your brand, whether for the first time or as an already engaged consumer. That “zero moment of truth” is ever more compelling when your brand is seen alongside your competitors.
Our shop safaris follow that journey with shoppers, monitoring what they see and dwell on with carefully constructed interviewing and, sometimes, the added bonus of eye tracking.
We encourage shoppers to “lead us” to their decisions, to show us their behaviour, to narrate whatever pops into their head at the time.
A shop safari can be done in store or online – very helpful when dealing with lockdowns and isolation!
Here’s a list of some of the projects we’ve done in this way – it’s a favourite, so the list is long, but not by no means exhaustive!
- Fisher Price
- Friesland Campina
- Costa Coffee
- Warner Media
- DHX Media
- Toys R Us / Babies R Us