Beiersdorf Skincare Research into category definition, role, merchandising, brand impact Objectives of research: to define the skincare category which Eucerin could grow; define and reassert Eucerin’s unique role in category; improve visibility, navigation, and share of shelf; clarify the brand’s USP, RTB and EMY; identify the style, tone and assets which embody the brand. What…
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Playmonster’s My Fairy Garden Objectives of research: to define a winning brand strategy and proposition… which equally meets the needs of USA and UK consumers; with which to establish and lead a distinctive category in play; accelerate brand growth, increasing market share and total category sales; promoting a wholesome, nature loving play pattern for children;…
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Optimising Kids Entertainment Ricky Zoom TV Series 2 Ricky Zoom is an Entertainment One property Objectives of research: Identify improvements in the content and sequencing of the 2nd series of Ricky Zoom To increase potential for viewer acquisition, repeat viewing and recall Increase prospect of attracting a strong roster of broadcasters and licensees Subsequently grow…
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