Insights inspire action
Research evaluates, segments and tracks your audience, their influences and touchpoints along the path to purchase.
Every opportunity to succeed relies on a brand’s ability to grab and hold consumer attention.
Every first encounter is a brand’s zero moment of truth.
we research to understand …
System 1 & System 2
Positive & distorting attention.
Acquisition drivers, Conversion, Retention
Influence of Empathy, Priming, Breadcrumbs, Selection, Locational Memory
Fundamentals of Wants, Needs, Motivation, Drivers, Influences, Nudges, Satisfaction
Enhance consumer and shopper experiences, knowing how they interact with you digitally, at the physical shelf, on-the-go or in home.
Become consumer fluent so you can predict and pre-empt the ‘what comes next‘ in consumer and shopper trends to stay ahead of the rest.
HIGHER RETURNS . ROI
Robust evidence and insights de-risk your investment decisions, in product development, license and sales negotiations and marketing.
The insights which came back have been incredibly valuable to us. Had we not chosen and had the benefit of Ruth’s expertise, I am not sure that we would have realised or known the impact of kids developmental stages on digital design. I sought her out to work together in my next company.
SENIOR PRODUCT LEAD, Entertainment Corp
Ruth used a method I hadn’t even come across before in kids research and to extremely powerful effect. I didn’t even know you could test content in that way. I don’t think anyone else is yet but experimenting & pioneering is typical of her. It opened my eyes to what’s possible as we develop new animation.
VP Marketing, Entertainment Corp
Family Fluent – Continuous Influence
From your brand’s core proposition, its USP, packaging design, price range architecture and promotional programme…
To its placement on shelf, the physical planogram, the design of your online product pages, visual assets and copy…
To the key drivers of conversion, analysing your data for online (CRO) and in store EPOS
Full Spectrum Research
The methods we choose to use are entirely responsive to the challenges you face, from the budget you have to spend to the scale and speed with which you need answers.
NPS – KPIs