OUR DAILY BREAD
Segmentation, Category Dynamics, Concept Test…. for Geary’s Bakery Objectives of research: to define a winning brand strategy and proposition; with which to grow the business; increase its profitability; promote the values and accessibility of genuine sourdough bread. What we did: shop safaris in store, accompanying and interviewing shoppers in Aldi, Coop, Sainsburys, Waitrose, to understand…
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